Enriched paper, for example paper printed with conductive inks, is slowly starting off.
We already covered Novalia’s innovation and the Lancaster University project of Interactive Newsprint on this website. And now Beck’s Beer (New Zealand) and Crystal Light (USA) are using both the technology in posters.
Their use is a new commitment to paper innovation. And also confirms the quest of advertisers and agencies for innovative channels. And signal a premiere in outdoor advertising.
Beck’s Beer wanted to have outdoor posters that could engage the audience with local music. The outdoor posters produced enable the public to interact with by touching the poster on specific printed buttons and listen to music via integrated loudspeakers.
This is probably one of the first times that Novalia’s technology is used for a major brand.