What is the Future of Print?

What could arguably be deemed the strongest of the printing industry trade associations is now surveying its members, asking them to describe whether the future of “print” is grim or bright.

They will get a wide range of responses, and setting aside the value of reporting to their members what those members already think, the question itself is much too broad. Instead, I’d like to propose a series of different questions that cut to the core. Here they are:

  • What is the future of print as a process?
  • What is the future of print as a medium?
  • What is the future of print as a business model?
  • What is the future of print as an industry?
  • What is the future of print as a trade association?

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