Keep Me Posted EU is a campaign promoting the citizen’s right to choose how they receive important information – paper, digital or both, without being penalised.
This information includes tax forms, election documents as well as bills and statements from service providers. It is not an anti-digital campaign but a pro-citizen-choice campaign promoting the inclusion of vulnerable consumers at European level.
Central to the campaign is the Keep Me Posted EU Pledge, which European organisations and Members of the European Parliament (MEPs) are called upon to adopt.1 The launch of this campaign could not be timelier as research shows that in 2013 a remarkable 21% of European households still had no internet access.
Since its creation in July of this year, the campaign has rapidly gathered momentum. It has secured the support of consumer groups and organisations representing citizens that may be disadvantaged by a lack of choice or simply do not agree with the fact that choice has been taken away from them.
The growing list of supporters includes European consumer organisations, European associations representing older citizens and the disabled as well as unions. The print value chain is represented by FEPE, PostEurop, CEPI, EuPIA and Intergraf.
Béatrice Klose, Secretary General of Intergraf is very encouraged by the progress made in such a short time: “The fact that we have gained so many enthusiastic partners since start-up shows that there is a genuine need and desire for this type of initiative. We are confident that more partners will join us as the campaign’s message spreads.”