As ‘mobile’ is becoming more important in the marketing mix professional marketeers keep asking me to share success cases which I believe are absolutely extraordinary and inspirational.

I want to share the Offline book campaign by Math Paper press with you. As we all know, the market of printed books, newspaper and magazines is heavily under pressure by online mobile media carriers.

This industry is desperately looking for ways to get the attention of their customers back. Often Augmented Reality is the new weapon to bridge the gap between the magazine and the mobile phone but in the end it’s all about consumer preference.

I think that MPP made a great campaign using the inabilities of mobile to draw the attention back to paper books. Enjoy this case…