The Western European consumer photobook market is on track to achieve unit sales of almost 27 million units in 2014, according to the latest photobook research from Futuresource Consulting, up from an expected 25 million in 2013.

“The Western European photobook market continues to experience steady growth,” says Jeremy Wills, Senior Market Analyst at Futuresource Consulting, “and in the short term will continue to be driven by viral marketing and a greater consumer awareness of services, largely as a result of a significant marketing spend from the industry.

However, by 2017, Futuresource forecasts show that growth will begin to decelerate due to fewer new users entering the market.